Beauty & Fashion Archives | Be Korea-savvy

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Korean Beauty App Zamface Provides User-Friendly Features for Effortless Video Searching and Personalized Cosmetics Guidance

Korean Beauty App Zamface Provides User-Friendly Features for Effortless Video Searching and Personalized Cosmetics Guidance

SEOUL, Sept. 17 (Korea Bizwire) –Korean actors and K-pop stars have gained unprecedented popularity across the world in recent years for their outstanding talent and performances on screen and stage.   At the same time, Korean pop culture fans have also been inspired by such celebrities’ appearances, especially their makeup styles, which put the focus [...]

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

SEOUL, Sept. 12 (Korea Bizwire) — The fashion industry expects this year’s fall-winter season to feature more traditional and timeless styles instead of bold and extravagant designs. This shift is influenced by the growing popularity of a more vintage look in fashion, often referred to as “quiet luxury”, with a focus on subtle elegance rather than flashy [...]

Amorepacific Officially Launches Luxury Makeup Brand Hera in Japan

Amorepacific Officially Launches Luxury Makeup Brand Hera in Japan

SEOUL, Sept. 7 (Korea Bizwire) — South Korean cosmetics giant Amorepacific Corp. said Thursday it has officially launched its luxury makeup brand Hera in Japan as part of its efforts to expand the brand’s global business. Hera entered the Tokyo and Osaka branches of Japan’s biggest beauty platform, @COSME, on Friday after opening a pop-up [...]

L’Oreal to Beef Up Cooperation with S. Korean Beauty Industry for Future Growth: Executives

L’Oreal to Beef Up Cooperation with S. Korean Beauty Industry for Future Growth: Executives

SEOUL, Sept. 1 (Korea Bizwire) — Executives of French cosmetics giant L’Oreal said Friday that they will strengthen cooperation with its South Korean partners for global expansion, calling South Korea a key innovative market in the global beauty industry. South Korea plays a key strategic role in the “North Asia beauty triangle” in terms of [...]

Old Money Aesthetic Gains Popularity Among Korean Youth

Old Money Aesthetic Gains Popularity Among Korean Youth

SEOUL, Aug. 14 (Korea Bizwire) — “Old money aesthetic,” a fashion style prevalent among the upper class in the U.S. and Europe, is enjoying a resurgence in popularity among Korean youth. During the first half of the year, Brunello Cucinelli, an established high-end fashion brand available through South Korean retailer Shinsegae International Inc., experienced a [...]