pop-up Archives | Be Korea-savvy
LG’s Innovative Massage Chair Takes Center Stage at Seoul Pop-Up Stores

LG’s Innovative Massage Chair Takes Center Stage at Seoul Pop-Up Stores

SEOUL, Sept. 13 (Korea Bizwire) — LG Electronics is setting up a temporary store where you can try out their new massage chair called “Healing Me Arte.” This store will be located in two places in Seoul: Alver Coffee Gangnam, a café in Gangnam-gu, and Schedule Corp’s Cheongdam branch, a fancy restaurant. You can visit [...]

Department Stores Turn to Pop-Ups to Attract Young Consumers

Department Stores Turn to Pop-Ups to Attract Young Consumers

SEOUL, June 28 (Korea Bizwire) – South Korea’s department store chains have been opening a series of pop-up stores to showcase new and captivating products, positioning themselves as trendsetters for individuals in their 20s and 30s. Hyundai Seoul solidified its trendsetting status by launching over 250 pop-up stores last year, attracting more than 2 million [...]