AMSTERDAM, Sept. 19, 2023 (Korea Bizwire) – Heineken® is announcing the extension of its sponsorship with the UEFA Champions League, Europe’s premier men’s club football competition, from 2024 through 2027. The extension will take the longstanding partnership to 33 years by the time the deal reaches its conclusion. The UEFA Champions League is at the forefront [...]
AMSTERDAM, June 13 (Korea Bizwire) — Heineken®, one of the world’s most recognised beer brands, is today marking its 150th anniversary with an unconventional celebration of the many ways the brand has been nicknamed, misspelled or mis-served over the years, all to showcase how good times and sparking true connections over a beer are, in [...]
LONDON, Sept. 15 (Korea Bizwire) — Heineken® today reveals a new commercial concepted in collaboration with Daniel Craig called ‘Worth The Wait’, which celebrates the highly anticipated release of the new James Bond film No Time To Die. The advert shows Daniel Craig waiting patiently for the first satisfying sip of an ice-cold Heineken® beer, an [...]
AMSTERDAM, Aug. 26 (Korea Bizwire) — The hope, the cheers, the suspense, the celebration – and having the very best of times before, during and after a sports event… it’s what fans want, now more than ever. That’s why Heineken® is announcing new partnerships to provide even more top performances for fans to cheer on with [...]
Amsterdam, the Netherlands, Dec. 11 (Korea Bizwire) – Royal Philips, HEINEKEN, Nouryon and Signify have formed the first consortium to sign a Pan-European green energy deal securing additional renewable electricity for Europe. The four companies have a shared vision to further reduce CO2 emissions in support of the UN Paris Agreement and the European Green Deal objectives. [...]
Amsterdam, March 26 (Korea Bizwire) – Heineken N.V. today announces the appointments of Soren Hagh as President of the Europe region and Jacco van der Linden as President of the Asia Pacific region, both per 1 June 2020. Soren Hagh and Jacco van der Linden will join the HEINEKEN Executive Team per that same date. [...]
SEOUL, April 8 (Korea Bizwire) – The Chinese beer Tsingtao has emerged as the No. 1 import brand in South Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country. According to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March [...]
SEOUL, March 30 (Korea Bizwire) – South Korea imported a record amount of beer last year as more consumers preferred various flavors beyond the lager-dominated domestic brands and discount stores offer aggressive price promotions, data showed Wednesday. Inbound shipments of beer reached 170,919 tons worth US$142 million in 2015, up 27 percent from a year [...]
SEOUL, Sept. 22 (Korea Bizwire) – Chinese beer is becoming popular in the Korean market. According industry officials, leading the way is Tsingtao, a beer that first appeared on Korean shores in 2000. Tsingtao’s roots trace back to 1903, when a brewery was established in Qingdao, China with German equipment and technology. It became the biggest [...]