fitness Archives | Be Korea-savvy
Local Hotel in Gangneung Creates ‘Muscle Beach’ for Fitness Buffs

Local Hotel in Gangneung Creates ‘Muscle Beach’ for Fitness Buffs

GANGNEUNG, Aug. 28 (Korea Bizwire) — A “muscle beach,” complete with fitness equipment, has been established at Gangmun Beach in the eastern coastal city of Gangneung, Gangwon Province. St. John’s Hotel obtained the necessary permissions from the city to utilize this space, and a company specializing in group fitness training has invested in an array [...]

Korean Health Hype Spurs Sports Brand Sales

Korean Health Hype Spurs Sports Brand Sales

SEOUL, Sept. 19 (Korea Bizwire) – The fast spreading hype over health and fitness among Korean women is bringing changes in sales trends for sports brands, which used to be more or less centered around male customers.  According to Hyundai Department Store, the sales percentage of sporting brands such as Adidas and New Balance, which [...]

LG Enters Fitness Wearable Market with Lifebrand Touch and Heart Rate Earphones

LG Enters Fitness Wearable Market with Lifebrand Touch and Heart Rate Earphones

  SEOUL, May 13 (Korea Bizwire) — With an eye on showing consumers that accuracy and comfort should not have to be sacrificed for good looks, LG Electronics (LG) will introduce its first fitness wearable devices to consumers starting this month. LG Lifeband Touch and Heart Rate Earphones offer practical features and the most accurate [...]

LG Announces ‘Final Four’ Local Schools Competing For ‘Project Fit America’ Physical Education Grant

LG Announces ‘Final Four’ Local Schools Competing For ‘Project Fit America’ Physical Education Grant

Project Fit America Celebration from Sandra Kolbo on Vimeo. ARLINGTON, Texas, March 20, 2014 (Korea Bizwire) – LG Electronics USA today announced the “final four” North Texas elementary schools that will compete for a physical education grant at LG’s Coaches Cook-Off™ competition during the NCAA® Men’s Final Four® weekend. The four schools – Silver Creek Elementary [...]

Gov’t Gets Serious about People’s Health and Exercise

Gov’t Gets Serious about People’s Health and Exercise

SEOUL, Korea, Sep 09 (Korea Bizwire) – The government announced a plan to set nationally adopted standards for physical strength and fitness and encourage companies to use them for hiring and promotion. The Ministry of Culture, Sports, and Tourism said on September 2 that it has unveiled a new “People’s Physical Fitness 100″ certification program. [...]