Fashion Archives | Be Korea-savvy
A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

A Return to Classic Elegance: Fashion Predictions for this Year’s Fall-Winter Season

SEOUL, Sept. 12 (Korea Bizwire) — The fashion industry expects this year’s fall-winter season to feature more traditional and timeless styles instead of bold and extravagant designs. This shift is influenced by the growing popularity of a more vintage look in fashion, often referred to as “quiet luxury”, with a focus on subtle elegance rather than flashy [...]

Old Money Aesthetic Gains Popularity Among Korean Youth

Old Money Aesthetic Gains Popularity Among Korean Youth

SEOUL, Aug. 14 (Korea Bizwire) — “Old money aesthetic,” a fashion style prevalent among the upper class in the U.S. and Europe, is enjoying a resurgence in popularity among Korean youth. During the first half of the year, Brunello Cucinelli, an established high-end fashion brand available through South Korean retailer Shinsegae International Inc., experienced a [...]

Barbie-inspired Fashion Trend Sweeps Summer

Barbie-inspired Fashion Trend Sweeps Summer

SEOUL, July 3 (Korea Bizwire) — Fashion based on the iconic doll “Barbie” is emerging as a popular trend this summer. According to fashion retailer Shinsegae International Inc., a variety of fashion brands are launching a range of items, including clothes, accessories, bags, and shoes that incorporate vibrant pink colors. The pink items come in [...]

Designovel Offers Generative AI-powered Solutions to Fashion Retailers

Designovel Offers Generative AI-powered Solutions to Fashion Retailers

SEOUL, March 17 (Korea Bizwire) — Fashion retailers analyze all the previous years’ data to build a plan that offers the right kind of product at the right place, time, quantity and price. The process, called merchandise planning, involves selecting an item, designing the product and determining the ways to sell the product. But merchandise [...]

Secondhand Fashion Wins Hearts of Young Koreans

Secondhand Fashion Wins Hearts of Young Koreans

SEOUL, March 17 (Korea Bizwire) — More people from the MZ generation, a Korean term referring to millennials and Generation Z, are buying branded fashion items from secondhand app markets. Bungaejangter, the operator of its namesake secondhand transactions app, revealed that approximately 75 percent of customers that used the “brand follow” features between September 2021 [...]

Korean Dramas ‘The Glory’, ‘Crash Course in Romance’ Spur Fashion Sales

Korean Dramas ‘The Glory’, ‘Crash Course in Romance’ Spur Fashion Sales

SEOUL, March 14 (Korea Bizwire) — A number of popular Korean TV series including Netflix’s “The Glory” and the tvN series “Crash Course in Romance” are garnering attention for their fashion design. Park Yeon-jin, one of the high-school bullies in “The Glory” who works as a weather reporter as an adult, made waves with a [...]

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

‘MZ Generation’ Falls in Love with ‘Gorpcore’ Fashion

SEOUL, Dec. 5 (Korea Bizwire) — As the MZ generation (a Korean term referring to millennials and Generation Z)’s interest in sports and outdoor activities grew during the pandemic period, hiking clothing trends are shifting from crude design and vibrant colors towards a so-called “gorpcore” look. “Gorpcore” is a compound word created by combining the [...]

Fashion Companies Transform Changing Rooms to Attract Younger Shoppers

Fashion Companies Transform Changing Rooms to Attract Younger Shoppers

SEOUL, Nov. 7 (Korea Bizwire) — Changing rooms, which once featured white walls and hooks to hang clothes, are turning into new places where young people in their 20s and 30s can take eye-catching photos and videos. Local brand Ader Error recently opened a flagship store in Seoul’s Gangnam neighborhood, with its extraordinary changing rooms [...]