Samsung Electronics, Dolby Open Pop-up Store in Suwon | Be Korea-savvy

Samsung Electronics, Dolby Open Pop-up Store in Suwon


SEOUL, Aug. 14 (Korea Bizwire)Samsung Electronics Co. partnered with Dolby Laboratories Inc., a U.S.-based audio and imaging technology giant, to establish a pop-up store at AK Plaza department store in Suwon, Gyeonggi Province.

Visitors can experience Samsung’s Neo QLED 8 and the Q990C Premium Soundbar, which incorporates Dolby Atmos 3D surround sound technology, providing an immersive cinematic experience.


The Neo QLED 8K (2023 model) from Samsung features Adaptive Sound Pro, an artificial intelligence (AI)-powered technology that enhances various audio elements, delivering them at an optimal and clear volume to the viewer.

In the previous year, Samsung maintained its dominance in the global soundbar market with a market share of 20.2 percent, securing the first position for nine consecutive years, according to the market research firm FutureSource.

The pop-up store will be open until Tuesday.

Image Credit: Samsung Electronics Co. /

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